Privacy Policy

• Providing the Service: Displaying analytics, trends, and insights on your personal dashboard
• Personalization: Recommending content ideas and trends based on your niche, interests, and audience
• Account Management: Managing your account, authentication, preferences, and settings
• Communication: Sending important updates about the Service, feature announcements, and security alerts (you can opt out of marketing emails)
• Improvement: Analyzing usage patterns to improve our Service, fix bugs, and develop new features
• Security: Protecting against fraud, unauthorized access, and ensuring the integrity of our systems
• AI Features: Processing your data through AI models to generate scripts, content ideas, and predictions
• Legal Compliance: Complying with applicable laws, regulations, and legal processes

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: When you connect social media accounts, subscribe to newsletters, or enable optional features
• Contract Performance: Processing necessary to provide the Service you requested (account creation, dashboard access)
• Legitimate Interests: Improving our Service, preventing fraud, and ensuring security
• Legal Obligation: Compliance with applicable laws and regulations

You have the right to withdraw consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

We do NOT sell your personal data. We may share your information only in these cases:

• Service Providers: With trusted third parties who help us operate our Service (Supabase for database hosting, Vercel for website hosting, Google for authentication, OpenAI/Google for AI processing). These providers are contractually bound to use data only for the services they provide to us.
• Social Media Platforms: Data is shared with Meta (Facebook/Instagram) and Google (YouTube) as necessary to provide analytics and integration features
• Legal Requirements: If required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to users
• With Your Consent: When you explicitly agree to share data
• Protection of Rights: To protect the rights, property, or safety of Trendllly, our users, or the public

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction.

We ensure appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions by relevant authorities
• Binding corporate rules where applicable

We implement industry-standard security measures to protect your data:

• HTTPS/TLS encryption for all data transmission
• Secure storage of access tokens and credentials
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Rate limiting to prevent abuse
• Monitoring and logging of suspicious activities
• Data minimization practices

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but continuously work to improve our security posture.

We retain your data for as long as your account is active or as needed to provide you services. Specific retention periods:

• Account Data: Retained until you delete your account
• Social Media Data: Deleted within 30 days of disconnecting your account
• Usage Analytics: Aggregated and anonymized after 12 months
• Communication Records: Retained for 24 months for support purposes
• Legal Records: Retained as required by applicable law

When you delete your account, we delete your data within 30 days, except where retention is required by law.

Depending on your location, you may have the following rights:

To exercise these rights, contact us at privacy@trendllly.com or use the disconnect feature in your dashboard settings. We will respond within 30 days.

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@trendllly.com. If we discover we have collected data from a child under 13 without parental consent, we will delete it promptly.

For users aged 13-17, parental or guardian consent is required to use the Service.

We use cookies and similar technologies. For full details, see our Cookie Policy.

Our Service integrates with the following third-party services, each with their own privacy policies:

• Meta Platforms (Facebook/Instagram): For Instagram account connection and data retrieval. Subject to Meta Privacy Policy
• Google: For authentication and YouTube trends data. Subject to Google Privacy Policy
• Supabase: For secure database hosting. Subject to Supabase Privacy Policy
• Vercel: For website hosting. Subject to Vercel Privacy Policy
• OpenAI: For AI content generation. Subject to OpenAI Privacy Policy
• Google Generative AI: For AI trend analysis. Subject to Google Privacy Policy

In the event of a data breach that affects your personal information, we will:

• Notify affected users within 72 hours of becoming aware of the breach
• Report the breach to relevant supervisory authorities as required by law
• Take immediate steps to contain and remediate the breach
• Provide guidance on steps you can take to protect yourself
• Conduct a thorough investigation and implement preventive measures

If you are a California resident, you have additional rights under the CCPA:

• Right to Know: Request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the "sale" of your personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise your CCPA rights, contact us at privacy@trendllly.com.

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

We will respond to all requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

For significant changes, we will provide additional notice via email or through a prominent notice on our Service. We encourage you to review this policy periodically.